Logo Design

1. Initial Consultation

The initial consultation is an information-gathering exercise which sees a representative of Graphic Media meeting with the client to gain an understanding of their company, its market, its vision for the future and the things that make it unique.

2. Authorisation to commence

Upon giving consideration to your individual requirements, we will respond with an estimate based on the information gathered previously. We require you to sign the 'commencement agreement' and fax it back to us.

3. Development of drafts

The first stage in the development, is to let as many ideas and concepts loose as possible. This will entail our designers laying out multiple designs on 'paper' in varying styles and colours to achieve a broad range of possibilities from which to refine. After sorting through the drafts that have potential and the ones that don't, we will then present approximately three different options to you for your consideration.

4. Refinement of drafts

This stage offers you the opportunity to tell us what you like and what you don't. There may be aspects of one or two drafts that appeal and may be refined further, or combined to create a new draft. It is now that you will start forming a definite idea of the direction you want to take it - the main aim of this stage is to define that direction.

5. Selection of final logo

After refining the initial drafts, it is now time to hone it down to one design. This final design may be selected directly from a draft, or it might incorporate aspects from several of the drafts.

6. Refinement of final logo

Our designers will now 'tweak' the final design, paying attention to any aspects that weren't quite right or needed further refinement. Now is also the time to finalise colour choices.

7. Approval of final design

It may take two or three further "back-and-forth's" between ourselves and yourself to finalise the final single design, but eventually we will arrive at the finished product, from which we will require approval to finalise the project.

8. Corporate ID kit

Upon receiving final approval, we will provide you with a kit consisting of: CD rom - Containing the logo in multiple formats suitable for reproduction in any medium. Specifications booklet - Providing technical specifications for correct logo and colour reproduction.

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