Ok this is not our newest custom corporate logo design, but it’s a good example of taking an existing brand and updating it for today’s market without losing the essence of what made the brand recognizable in the first place.

The OZtrail brand has been around for a while and has become a mainstay in the Australian camping industry and while their products have modernized their logo had not changed since their early days. The updated logo keeps the most recognizable feature – the diamond - plus a modified version of the ‘stroke’ to evoke enough of the old logo to not alienate existing clientele.

The new customised corporate logo has been kept intentionally simple to allow easy reproduction across a range of mediums and has since been reproduced millions of times on nylon and canvas tents and across a multitude of camping accessories such as sleeping bags, hiking packs, chairs and furniture.

Keep an eye out at your local market for an OZtrail Gazebo. I guarantee you’ll find one!