Print advertisements

Graphic Media is able to offer you varying levels of input when developing an advertisement. The three distinct levels in the development process are:

1) Concept

2) Copy-writing & Content development

3) Artwork Development

We are able to offer all three, or come in at a later stage if you are confident in handling one or two of the earlier stages yourself (Of course, the more you can do, the less you will have to pay us to do!).

1. Determine the purpose

The most important thing to consider before creating an advertisement is to clearly define its purpose. Sure, its purpose is to sell more product, but what sort of product and why that product? How does the sale of that product benefit your overall marketing strategy? Was it bulk purchased specifically? Does it need to be cleared? Will the market be receptive to that product at this point in time?

You must also do more than simply 'advertise' your product, you must give people a reason to buy. If you're advertising the same product for the same price as ten other companies, why would anyone ever buy from you? You must think of why people should buy your product - what is important to them? What does your product offer that the competition doesn't? What type of person buys your product and what appeals to them?

You must convey these reasons through your advertisement and embody them in a 'call to action' - a single, motivating reason to buy right now. This may be in the form of a special offer or a discount and must be for a limited time only, to ensure the prospect acts now.

2. Establish a concept

Now that you have determined why you're running an advertisement and you know what you hope to achieve from it, it is time to conceptualise a means of conveying it - a unique, attention-grabbing 'theme' that will satisfy the ad's purpose.

3. Write the copy

With a clear concept in mind, the copy can now be written. It will usually entail the following: Heading - Should be brief and hard-hitting, immediately gaining the reader's attention. Sub-heading - Elaborates on the heading, offering a compelling reason to continue reading. Body copy - Gets into the nitty-gritty details of what's so great about the product and why you should buy it. Special offer - A single, enticing reason to buy your product now.

4. Supply the content

You must now forward us all supporting photographs, images, text, logos etc. All content must be in a readily usable format so as not to incur extra cost. *Scanning of images may incur an extra cost. Copy - Microsoft Word document Images - Hi-resolution JPEG Logos - Illustrator EPS

5. Develop the artwork

It is finally time for us to 'build' the advertisement and develop the artwork. The object of this process is not to overpower the advertisement with garish artwork, but to use clever design to convey your marketing message to its fullest. You will receive a proof by email and will have the opportunity to make several refinements from there.

6. Final proof

After some refinement, you will be presented with a final proof that you must sign-off as your final approval.

7. Send to print

As we deal with many major magazines regularly, we have most specifications on hand and are able to send the advertisement to them by email or post, accompanied by a hard copy for their proofing.

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