Corporate & Product brochures

Graphic Media is able to offer you varying levels of input when developing a brochure. The three distinct levels in the development process are:

1) Concept

2) Copy-writing & Content development

3) Artwork development

We are able to offer all three, or come in at a later stage if you are confident in handling one or two of the earlier stages yourself (Of course, the more you can do, the less you will have to pay us to do!).

1. Determine the purpose

The most important thing to consider before creating a brochure is to clearly define its purpose. Sure, its purpose is to attract more business, but what sort of business and why? Will your chosen market be receptive to that product at this point in time? How do you propose to get the brochure in front of the prospective customer in the first place? Will it be through direct-mail, at point-of-sale or on request? What course of action should the brochure urge the prospect to take? Should it offer a 'call-to-action' - an immediate reason to buy, even including the means of immediate purchase? Or should it simply generate interest and inform?

You must do more than simply 'advertise' your product, you must give people a reason to buy. If you're offering the same product for the same price as ten other companies, why would anyone ever buy from you? You must think of why people should buy your product - what is important to them? What does your product offer that the competition doesn't? What type of person buys your product and what appeals to them?

As well as exciting people about your products or services, you must instill confidence in them by offering some information that substantiates your claims. Possibly in the form of a brief company profile - '20 years in business', 'Quality Assured' etc. Also offer examples of other happy customers, particularly examples that your target market will relate to.

2. Establish a concept

Now that you have determined why you're developing a brochure and you know what you hope to achieve from it, it is time to conceptualise a means of conveying it - a unique, attention-grabbing 'theme' that will satisfy the brochure's purpose.

3. Write the copy

With a clear concept in mind, the copy can now be written. It will usually entail the following: Heading (Front cover) - Should be brief and hard-hitting, immediately gaining the reader's attention. Sub-heading (Front cover or inside-front cover) - Elaborates on the heading, offering a compelling reason to continue reading. Body copy - Gets into the nitty-gritty details of what's so great about the product and why people should buy it. Substantiation - Instills some confidence in the reader by showing them proof of your capabilities. Contact Details (Back cover) - Gives them every possible method of contacting you.

4. Supply the content

You must now forward us all supporting photographs, images, text, logos etc. All content must be in a readily usable format so as not to incur extra cost. *Scanning of images may incur an extra cost. Copy - Microsoft Word document Images - Hi-resolution JPEG Logos - Illustrator EPS

5. Develop the artwork

It is finally time for us to 'build' the brochure and develop the artwork. The object of this process is not to overpower the brochure with garish artwork, but to use clever design to convey your marketing message to its fullest.

6. Proofing

You will receive a proof by email and will have the opportunity to make several refinements.

7. Printing and final approval

Graphic Media is able to take care of all your printing needs - we will provide a printing quote for your consideration. The printer will produce a full-colour hard-copy proof, which you must check over carefully and sign-off as your final approval.

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